About Us

Eyetex, a cherished cosmetics brand under the esteemed umbrella of Aravind Laboratories, has been a beacon of beauty and tradition since its inception in 1938. Founded and nurtured by generations of a family-owned partnership firm, Eyetex embodies the essence of heritage and timeless elegance. 

Our Heritage 

For over 85 years, Eyetex has been synonymous with excellence in cosmetics, particularly renowned for its traditional offerings such as Kumkums (Chandu), Sticker Kumkums (Bindis), Sindoors, and Kajals. Rooted in age-old formulations passed down through generations, Eyetex products stand as a testament to the rich cultural heritage of India. Our commitment to preserving tradition while embracing modern beauty trends has made us an integral part of households across the nation. 


Inspired by Tradition, Committed to Clean Beauty 

At Eyetex, we draw inspiration from centuries-old beauty practices and traditional formulations. Our dedication to clean beauty ensures that each product is crafted with the utmost care, using only natural and skin-friendly ingredients. We take pride in offering cosmetics that not only enhance your natural beauty but also nourish and protect your skin. 


Indian-Origin, Proudly Indian 

As a brand founded, formulated and made entirely in India, Eyetex holds a special place in the hearts of millions. Our journey began long before India gained independence, and over the years, we have evolved into a symbol of Indian heritage and excellence. While deeply rooted in Indian culture, Eyetex products resonate strongly with beauty enthusiasts within the nation, connecting them to their roots and cultural traditions. Our commitment to remaining an exclusively Indian brand further strengthens our bond with our customers, ensuring that each product embodies the spirit and essence of India. 


Vegan and Cruelty-Free 

At Eyetex, we are committed to ethical and sustainable beauty practices. All our products are proudly vegan and cruelty-free, reflecting our unwavering commitment to animal welfare and environmental sustainability. With Eyetex, you can indulge in guilt-free beauty, knowing that our products are both ethical and effective. 


Standing the Test of Time 

Eyetex not only offers top-quality cosmetics but also provides a nostalgic factor for many customers. Our products have stood the test of time, evoking memories of cherished moments and traditions passed down through generations. With Eyetex, you not only embrace timeless beauty but also connect with the rich cultural heritage of India, making every application a journey through time. 


Customer-Driven Commitment 

At the heart of Eyetex lies a deep commitment to our customers. We believe in putting your needs and preferences first, ensuring that each product is meticulously crafted to exceed your expectations. Our dedication to customer satisfaction drives us to continuously innovate and improve, striving to provide you with the best possible beauty experience. 


In essence, Eyetex is more than just a cosmetics brand – it is a celebration of tradition, heritage, and timeless beauty. Join us on our journey as we continue to redefine beauty standards and empower individuals to embrace their natural beauty, one product at a time.